The British Equestrian Trade Association (BETA) introduced a voluntary code of practice for feed manufacturers in 2009 to reduce the risk of naturally occurring prohibited substances (NOPS) in horse feeds. Substances such as morphine from poppies, hordenine from sprouting barley and theobromine from cocoa products are included within the code, as if they are consumed by a horse, they could show up in dope tests leading to disqualification in competition. Allen & Page manufactures to a strict code of feed safety and monitors for the presence of these substances to ensure the risk of occurrence is minimised.